Brand Apparel Photography – 21.15.Nine Summer ’16

For many years I have had the pleasure of working with cult fitness brand 21.15.Nine, as their brand apparel photographer.

We’ve had some pretty epic photoshoots in some sometimes strange locations.  For their female swimwear and fitness apparel of the Summer ’16, we thought we’d hit Brighton Beach and get our beach babe model in the surf.

The great thing about this brand is that they use local athletes to do all their modelling.  Just regular fit guys and girls showing off the gear in real bodies.

The other great thing about this brand, is that they have absolute trust in my creative styling, so I have the opportunity to get playful and direct the show.

That’s where the magic starts to happen.  Working one on one with a model is something I love doing.  Working with their strengths and getting their input into the imagery can be really helpful.  Some of the best shots I’ve taken were impulse decisions made between myself and the model.  When you treat the photoshoot as a team effort rather than just directing someone, you can take it to a whole new level.

Let me know what you think…